A special rate/charge scheme (marketing and business development fund) is money that is raised by Council through a levy on properties used for commercial purposes in a shopping centre. Schemes are usually prepared and facilitated by Council at the request of the respective Business/Trader Association.
The funds collected are wholly allocated to an incorporated Business/Trader Association representing the shopping centre for the purposes of promoting and marketing the commercial centre. Schemes are usually in place for a period of five years and require renewal upon expiry.
Council recognises the important role that a special rate/charge scheme plays in providing support for commercial centres in Boroondara and provides support through the Economic Development Department to facilitate the preparation and implementation of these schemes.
There are eight special rate/charge schemes in Boroondara. These include Ashburton, Burwood Village, Camberwell, Glenferrie Road, Kew, Greythorn, Maling Road and North Balwyn Village Shopping Centres.
The implementation and administration of a special rate/charge scheme requires significant commitment from Council and a Business/Trader Association. Associations are encouraged to approach Council officers to discuss further information and direction on any implementation and renewal of a special rate/ charge scheme.
Currently there is one scheme undergoing renewal.
Proposed Renewal: marketing and business development fund for Kew Junction shopping and business centre
Council has approved the request made by the Kew Junction Business Association (KJBA) to commence the process for renewal of its special rate and charge scheme for the period 1 July 2017 to 30 June 2022, following the expiry of the current scheme at 30 June 2017. The scheme funds a range of business development activities for the Centre and supports the KJBA’s 5-year strategic business plan.
Council resolved on 12 December 2016 to give public notice of the intention to declare a special rate and charge for the Centre pursuant to sections 163 and 223 of the Local Government Act 1989.
Public notice is provided (published 21 February 2017) and a letter sent to notify all property owners and occupiers of the proposed special rate and charge. This advises that submissions and/or objections will be heard by Council on Monday 22 May 2017 (or such other date as Council subsequently determines).
Submissions and/or objections are required to be lodged by 22 March 2017.
Council will consider whether to make the proposed declaration at the meeting on Monday 22 May 2017 (or a subsequent meeting to be further notified, if required). It is intended that submissions and/or objections will be heard by Council prior to considering whether to declare the proposed special rate and charge.